Thursday, June 14, 2012

Terranea Luxury Resort Weekend Getaway Klout Perk

Terranea Resort

Terranea Luxury Resort Weekend Getaway is probably one of the most awesome Klout Perks that I've received from Klout so far.

The weekend stay at the Terranea Resort was courtesy of Terranea Resort. They also included a $200 resort credit to do with however I see fit during the weekend.

The service and people are top notch. I felt totally pampered and taken care of. The food at Bashi, Nelson's, Catalina Kitchen and Mar'sel Restaurant was absolutely delicious.

I was very honored to be invited to Mar'sel Restaurant for dinner by Chef Michael Fiorelli. Chef Fiorelli prepared a special ten course meal for me and my guest.

It was such a great resort and dinning experience. I would love to return to the Terranea Resort very soon. Check out all my photos from my trip to the Terranea Resort.

Terranea Resort Spa

LaLa and Gina by the adult pool

Cheers Shannon

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Tuesday, May 15, 2012

Mayhem Studios featured in Mark Schaefer's New Book "Return on Influence"

Mark Schaefer - Return on Influence

I'm featured in Mark Schaefer's new book, "Return on Influence." It was an honor to be included in the book as one of the case studies; about online influence, social scoring and Klout.  It was also an honor being featured on his lectures and slide presentations during his book tour.

Return on Influence shows you how to measure, adapt, and grow your influence online using groundbreaking new technologies and field-tested marketing tools.

It's a step-by-step guide that shows you how to take advantage of social scoring systems to measure online influence, harness it, and leverage it for your business.

It was awesome meeting Mark Schaefer in person at SXSW. You can pick up Mark's new book at Amazon.

Calvin Lee and Mark Schaefer - Return on Influence #SXSW

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Tuesday, April 24, 2012

Mayhem Studios featured in WIRED article "What Your Klout Score Really Means"


I am featured in the WIRED Article, "What Your Klout Score Really Means." Klout measures your online influence but not necessarily your real life influence. I believe it can lead to real world by building your online influences and connections. I 'm a big believer in Klout.

The article is broken down into several topics; How employers are using Klout scores as a factor in hiring, Klout Perks and the pressures of keeping your score up. I was interviewed about my experiences with the Klout perks and Klout in general.

You can read the full article over on the WIRED website, "What Your Klout Score Really Means."

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Wednesday, February 01, 2012

Small Trades: My Photo Shoot with Josh Ross


Calvin Lee - Klout

My photo shoot with Josh Ross from his new portrait series, “Small Trades.” You can check out the larger photo here.
The series is based on Irving Penn’s series of the same name. As with much of Josh's work it’s an exploration of the uniqueness of people and how that relates to the rest of their life.
By controlling the variables in a series of images he allow people’s unique character to emerge and contrast with the similarities that Josh have introduced.
In the past Josh have explored people who are yoga practitioners, people who are runners, and now he's exploring the trades that people are a part of.
The series is currently ongoing but you can see more images by visiting Josh Ross website, Josh Ross 
Creative.

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Wednesday, June 15, 2011

Mayhem Studios Featured on Klout Series, Klout Stars


I was just featured on the Klout Series: Klout Stars. The series highlights top influencers and how they got to where they are today. You can check out the other Klout Stars on the Klout website.

@Klout and @Megan Berry asked me a few questions on how I got started.

+ How did you get started on social media? 
“In the early days, my first experience with anything social was AOL. I used to spend hours chatting online with lots of people. It sucked up lots of my time just like something else we all know called Twitter.

I’ve gone through life wondering what is my thing. I believe, I’ve found it, more like it found me. Twitter is really what started it all for me. I’ve never thought of myself as being in social media. It kind of just happened and I love it.

Twitter has really helped me become a social butterfly, once shy and still am at times. I really enjoy hanging out and meeting new people, especially my followers at conferences, events and out on the street. Yes, it does happen once in awhile.

It’s funny, I’m known better as a social media guy than a designer, which that is what I do for a living. My goal was never to become this social media person. I joined Twitter to make new friends, connections, help others and push out great info.

As an extra bonus of all this sharing and helping, it somehow created influence and trust for me. Brands have been reaching out to me; sending me on trips and asking me to try their goods, services and review their products.”

+ What’s your strategy for the content you produce and share on social media? “My motto is always to give value; be helpful and be nice. I’ve become almost like a news media outlet. I see myself as filter or editor of great information, a curator according to Klout.

Know your audience. Many of my followers are small biz to medium size. Many can’t afford a designer like me. I try to tweet articles on web design, color, inspiration and basics of design to help them. Novice articles are the best — sometimes intermediate or advanced design topics may go over their heads but I still throw those out there.

Recently, I have expanded my tweets to anything I enjoying in life; like food, movies and traveling. I take my followers on my journeys wherever I go.”

+ What advice do you have for someone who wants to take their social media influence and presence to the next level? “You have to really engage with your community and build those relationships. Be a resource for them. I’m a designer, so I tweet lots of design articles for beginners, intermediate and advanced. I also answer questions. If it’s not in my area of expertise, I try to find an answer for them.

Retweeting is a great way to build your network and say “Thanks, I like what you tweet. I want to spread the word.” Make sure the context offers value that is helpful to your followers, no selling.

The real big one for me is attending events, tweetups and conferences. You build a stronger bond after an In Real Life (#IRL) meeting. When you meet finally, It’s just like hanging out with an old friend.”

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Monday, January 03, 2011

Mayhem Studios Featured in Forbes Article: Twitter Marketing Phenomenon


When I started Twitter two years ago. I never thought I would end up being interviewed for Forbes Magazine. I guess it's true what they say. If you do what you love, everything will fall into place.

I have to admit that I'm a Twitter Addict. I love sharing information and being a resource to others. I also enjoy building strong relationships with my followers online and in real life (#IRL) at Tweetups and conferences.

I have built up friendships and trust in my community through Twitter, which also have lead to other benefits like: Audi allowing me to take the new A8 on a San Francisco road trip. A free round-trip flight on Virgin America’s new route from Los Angeles to Toronto. Test driving the new Toyota Prius for a week and trying out a new high end laptop from Hewlett-Packard.

The article suggest a shift, word of mouth advertising from a regular joe like me is more valuable than from a celebrity. You would trust a friends opinion over a celebrities.

So head on over to the Forbes website. Check out my interview," Twitter Marketing Phenomenon Calvin Lee."

Also check out Forbes article "Klout: The Biggest Popularity Contest Of All." It's an interview with Klout CEO, Joe Fernandez. I have a little mention in the article.

I would like to thank Victoria Barret for interviewing me for Forbes Magazine. Victoria Barret's Twitter is @VictoriaBarret.

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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