Method to the Mayhem

Terranea Luxury Resort Weekend Getaway is probably one of the most awesome Klout Perks that I've received from Klout so far.

The weekend stay at the Terranea Resort was courtesy of Terranea Resort. They also included a $200 resort credit to do with however I see fit during the weekend.

The service and people are top notch. I felt totally pampered and taken care of. The food at Bashi, Nelson's, Catalina Kitchen and Mar'sel Restaurant was absolutely delicious.

I was very honored to be invited to Mar'sel Restaurant for dinner by Chef Michael Fiorelli. Chef Fiorelli prepared a special ten course meal for me and my guest.

It was such a great resort and dinning experience. I would love to return to the Terranea Resort very soon. Check out all my photos from my trip to the Terranea Resort.

Labels: Branding, Chef Michael Fiorelli, influence, Klout, klout perks, Marketing, pampered, PR, Social Media, Terranea Resort

Posted by Calvin Lee at Thursday, June 14, 2012 | Permalink | Comments

I'm featured in Mark Schaefer's new book, "Return on Influence." It was an honor to be included in the book as one of the case studies; about online influence, social scoring and Klout.  It was also an honor being featured on his lectures and slide presentations during his book tour.

Return on Influence shows you how to measure, adapt, and grow your influence online using groundbreaking new technologies and field-tested marketing tools.

It's a step-by-step guide that shows you how to take advantage of social scoring systems to measure online influence, harness it, and leverage it for your business.

It was awesome meeting Mark Schaefer in person at SXSW. You can pick up Mark's new book at Amazon.

Labels: Branding, influence, Klout, Mark Schaefer, PR, Return on Influence, ROI, Social Media, social scoring, SXSW

Posted by Calvin Lee at Tuesday, May 15, 2012 | Permalink | Comments

Labels: Analytics, influence, Klout, klout perks, PR, Schwag, Social Media, wired

Posted by Calvin Lee at Tuesday, April 24, 2012 | Permalink | Comments

Have some exciting news or completed a successful project? That's a great reason to send out a press release and a way to promote yourself, your services without sounding like a saleman. When writing a press release, go into details how your solution made the project a success.

Give credit to the client with background information about them, their company and link backs when possible. You're not only promoting your clients but also yourself. They will appreicate it.

The more press releases you have online, on the different press release websites, more likely you'll pop up in searches on search engines. Press releases is one great way to get ranked near the top of most searches. Also submit your press releases to media outlets; news wire, local/national/industry related newspapers and magazines.

There is a great article on BoDo, written by author Neil Tortorella, "Building Your Media List." The article is about building your prospects and contacts list. Simple things you can do yourself by checking local newspapers, business magazines and local book stores. Using your contact list to distribute your news and PR.

Another great resource for press coverage is Peter Shankman, owner of HARO, Help a Reporter Out™. Reporters need sources and people to contribute to their articles. When you sign up for HARO. Each day, you'll receive up to three emails, each with anywhere from 15-30 queries per email. If you see a query you can answer, go for it! It's that simple.

A few online press release resources you can submit to. Also check out the megalist of free press release websites on Blogging Secret.

+ Associated Press
+ Biz Journals
+ Fast Pitch
+ PR Compass
+ Online PR News
+ PR Leap - fee
+ PR Web - fee
+ PR For $25 - fee
+ PR Mac
+ Free Press Release
+ 24/7 Press Release
+ PR Log
+ California Press Release
+ 1888 Press Release
+ Click Press
+ Free News Release
+ I-Newswire
+ PR
+ PR 9

Labels: Associated Press, Biz Journals, Blogging Secrets, BoDo, Clients, HARO, Marketing, Media Press Kit, Neil Tortorella, Peter Shankman, PR, Press Release, Search Engine, Self-Promotion, SEO

Posted by Calvin Lee at Tuesday, December 30, 2008 | Permalink | Comments