Method to the Mayhem: May 2012

Tuesday, May 15, 2012

Mayhem Studios featured in Mark Schaefer's New Book "Return on Influence"

I'm featured in Mark Schaefer's new book, "Return on Influence." It was an honor to be included in the book as one of the case studies; about online influence, social scoring and Klout. It was also an honor being featured on his lectures and slide presentations during his book tour.

Return on Influence shows you how to measure, adapt, and grow your influence online using groundbreaking new technologies and field-tested marketing tools.

It's a step-by-step guide that shows you how to take advantage of social scoring systems to measure online influence, harness it, and leverage it for your business.

It was awesome meeting Mark Schaefer in person at SXSW. You can pick up Mark's new book at Amazon.

Calvin Lee and Mark Schaefer - Return on Influence #SXSW

Labels: Branding, influence, Klout, Mark Schaefer, PR, Return on Influence, ROI, Social Media, social scoring, SXSW

Posted by Calvin Lee at Tuesday, May 15, 2012 | Permalink | Comments

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About me

Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.

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