Mayhem Studios Featured on Identity Crisis Blog
Jeff's Fisher's blog, Identity Crisis Book is promotion for his next book, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, will be released in September 2007, by HOW Design Books.
Identity Crisis!' takes a fresh look at 50 before and after case studies by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
For more information, please visit Identity Crisis Book.
Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.