Value of Logos
Most people or clients don't understand the value of logos or what goes into designing a logo. It's not just about making something look beautiful. Owning a computer with software doesn't make one a designer. Hire a professional!
There is a higher value on logos: everyone will associate that identity/mark with you. That is why logo design tends to be more than say a brochure, flyer or a poster. When you see the Nike Logo. You think of sports and athletics. There is an instant recognition.
A few factors used to determine logo design pricing
+ Research
+ Client Budget
+ How complicated the logo will be
+ The amount of concepts, revisions
+ How the logo will be used
+ What target/market
+ Longevity of the company/logo
There is a higher value on logos: everyone will associate that identity/mark with you. That is why logo design tends to be more than say a brochure, flyer or a poster. When you see the Nike Logo. You think of sports and athletics. There is an instant recognition.
A few factors used to determine logo design pricing
+ Research
+ Client Budget
+ How complicated the logo will be
+ The amount of concepts, revisions
+ How the logo will be used
+ What target/market
+ Longevity of the company/logo
Labels: Business, Business of Design, Logo Design, Marketing, Pricing
Do you have any research to back up the claim that logos have $value? My client is about to receive a big award. We are making the case for buying award logo use for a year. Thx
info@pilmerpr.com
Posted by
Anonymous |
September 27, 2012 12:07 PM