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Value of Logos

Most people or clients don't understand the value of logos or what goes into designing a logo. It's not just about making something look beautiful. Owning a computer with software doesn't make one a designer. Hire a professional!

There is a higher value on logos: everyone will associate that identity/mark with you. That is why logo design tends to be more than say a brochure, flyer or a poster. When you see the Nike Logo. You think of sports and athletics. There is an instant recognition.

A few factors used to determine logo design pricing

+ Research
+ Client Budget
+ How complicated the logo will be
+ The amount of concepts, revisions
+ How the logo will be used
+ What target/market
+ Longevity of the company/logo

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Do you have any research to back up the claim that logos have $value? My client is about to receive a big award. We are making the case for buying award logo use for a year. Thx

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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