Method to the Mayhem

Jeff Fisher's latest book, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, featuring two case studies by the Studio, is now available at your local Borders book stores, Barnes and Noble or online at Amazon.com.

For more information, please visit Identity Crisis Book

About Jeff Fisher
Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

Labels: Case Studies, Design, Identity Crisis, Inspiration, Jeff Fisher, LogoMotives, Marketing

Posted by Calvin Lee at Tuesday, October 30, 2007 | Permalink | Comments

Mayhem Studios logo design for client Calvin Lee Design will be included in David E. Carters next book, Big Book of Design Ideas 3. The book will be released by HarperCollins in late 2007.

Big Book of Design Ideas 3 is an endless stream of fresh design ideas, readers can turn to this reference source containing numerous inspiring examples of fine graphic design for projects of all kinds. The book contains an assemblage of visual concepts from all over the world. Categories include designs for annual reports, books, calendars, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and even more.

With over nine hundred examples culled from the work of leading professionals in every area of the graphic design field, this volume can become a brain-storming partner on a daily basis for professional and students designers alike, and also come to the aid of entrepreneurs, freelancers, restaurateurs, consultants, and anyone else who needs ideas for designing personalized printed materials.

About David E. Carter
David E. Carter is the best-selling editor/author in the history of graphic design books. Since 1972, he has produced more than 100 books; all David E. Carter graphics books are published by HarperCollins of New York City, with distribution in more than 120 countries around the world.

Labels: Big Book of Design Ideas 3, Calvin Lee Design, David E. Carter, Design Competition

Posted by Calvin Lee at Monday, October 29, 2007 | Permalink | Comments

The Sept/Oct issue of Create Magazine with our 5 page design/layout featured article, "Agency Roll Call," hit news stands. The layout only appears in the West Coast regional issue. I received my copy the other day. It came out looking great!

You can read the article from the downloadable pdf.

Labels: Ad Agency, Create Magazine, Design

Posted by Calvin Lee at Monday, October 01, 2007 | Permalink | Comments