Method to the Mayhem

When running a business, small or large. At some point, you'll need to write a press release, sales letter or articles for promotional purposes. Hiring a professional copywriter is ideal, but can be very costly. If you enjoy writing and write well, it's a benefit to your business.

A great book on writing for business is "Writing for Design Professionals: A Guide to Writing Successful Proposals, Letters, Brochures, Portfolios, Reports, Presentations, and Job Applications," by Stephen A Kliment.

A few helpful writing tips.

+ Be concise and to the point
+ Write the way you would speak
+ Use grammar/punctuate correctly
+ Spell correctly
+ Keep sentences short
+ Make sense in your writings
+ Keeps things simple
+ Don't use technical babble, it will confuse

Labels: Articles, Press Release, Tips, Writing

Posted by Calvin Lee at Sunday, July 22, 2007 | Permalink | Comments

Los Angeles, Calif. July 10, 2007 - Mayhem Studios, award-winning design firm will be featured in Jamie Freeman's book, 500 Simple Website Hints, Tips, and Techniques. Make Up Media, Calvin Lee Design and the Studios' own website design will be included in the book. 500 Simple Website Hints, Tips, and Techniques will be released by RotoVision in 2007.

500 Simple Website Hints, Tips, and Techniques is a jargon-free handbook on the basics of website design. The book offers advice on planning your site, with an introduction to information architecture, tools, scripting basics, file and image formats, choosing and buying a domain name, and methods of testing websites. Key design aspects, such as colors, typefaces, and rollovers are also explored.

The book includes essential advice on following web standards, ensuring a site loads quickly, achieving a high ranking on search engines, and offers tips on marketing strategies. Once you’ve got a website that works and can be easily found, the book explains the best way to add creative and fun extras, such as Flash animation, movies, audio, blogs, and podcasts.

Jamie Freeman is a website designer and has also written several articles about designing for the web. He currently works for Message, a company that designs and builds websites. He lives in Hove, UK.

Labels: Business, Calvin Lee Design, Jamie Freeman, Make Up Media, Marketing, Mayhem Studios, Promotion, Website Design

Posted by Calvin Lee at Tuesday, July 10, 2007 | Permalink | Comments

Los Angeles, Calif. July 2, 2007 - Mayhem Studios, Award-Winning Los Angeles based design firm client, Fagerholm & Jefferson Law Corporation and the Studios' own identity will be featured in Jeff Fisher's next book Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. Identity Crisis will be released by HOW Design Books in 2007.

Identity Crisis takes a fresh look at 50 before and after case studies by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

For more information, please visit Identity Crisis Book

"It's a pleasure to include the crisp, contemporary design work of Mayhem Studios in 'Identity Crisis!' Calvin Lee's efforts are a great example of a one-person design firm being able to compete successfully with much larger design entities on the international creative playing field."

Jeff Fisher, LogoMotives, author of Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands.

Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

Labels: Award-Winning, Book, Branding, Corporate Identity, Graphic Design, HOW Design Books, Identity Crisis, Jeff Fisher, Marketing, Mayhems Studios, Promotion, Redesign

Posted by Calvin Lee at Monday, July 02, 2007 | Permalink | Comments