Tuesday, December 30, 2008

Self-Promotion: The Press Release

Have some exciting news or completed a successful project? That's a great reason to send out a press release and a way to promote yourself, your services without sounding like a saleman. When writing a press release, go into details how your solution made the project a success.

Give credit to the client with background information about them, their company and link backs when possible. You're not only promoting your clients but also yourself. They will appreicate it.

The more press releases you have online, on the different press release websites, more likely you'll pop up in searches on search engines. Press releases is one great way to get ranked near the top of most searches. Also submit your press releases to media outlets; news wire, local/national/industry related newspapers and magazines.

There is a great article on BoDo, written by author Neil Tortorella, "Building Your Media List." The article is about building your prospects and contacts list. Simple things you can do yourself by checking local newspapers, business magazines and local book stores. Using your contact list to distribute your news and PR.

Another great resource for press coverage is Peter Shankman, owner of HARO, Help a Reporter Out™. Reporters need sources and people to contribute to their articles. When you sign up for HARO. Each day, you'll receive up to three emails, each with anywhere from 15-30 queries per email. If you see a query you can answer, go for it! It's that simple.

A few online press release resources you can submit to. Also check out the megalist of free press release websites on Blogging Secret.

+ Associated Press
+ Biz Journals
+ Fast Pitch
+ PR Compass
+ Online PR News
+ PR Leap - fee
+ PR Web - fee
+ PR For $25 - fee
+ PR Mac
+ Free Press Release
+ 24/7 Press Release
+ PR Log
+ California Press Release
+ 1888 Press Release
+ Click Press
+ Free News Release
+ I-Newswire
+ PR
+ PR 9

Labels: , , , , , , , , , , , , , ,

About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
My profile

View Calvin Lee's profile on LinkedIn
Biznik - Business Networking

Vocus Conference Badge

VZWBuzz Verizon Life Blogger