Monday, June 09, 2008

Mayhem Studios Contributes To BoDo Article, Marketing Your Pro Bono Work: It’s All About You

Mayhem Studios contributes to an article, Marketing Your Pro bono Work: It’s All About You, for BoDo, written by wordsmith Thomas Stephan.

Stephan shows how to promote and make your pro bono projects work for you, using press releases, blogs, e-newsletters, forums, social networking and social bookmarking web sites. When writing press releases it should consist of the "Five W's," Who, What, When, Where and Why.

Calvin Lee, of Mayhem Studios, gives his thoughts about self-promotion.
"If you’re a freelancer, self-promotion is a must. How else do you expect a potential client to know about you? Most new designers—even some pros—don’t view self-promotion as an option. Many frown upon self-promoting, as it’s bragging and name-dropping. In a way, it’s bragging but to me it’s more about letting people know who I am and what I can do to help them.”

You can read the full article at Bodo: Marketing Your Pro bono Work: It’s All About You

About Bodo
BoDo: Business of Design Online, blogs about the business of design including: starting your own design business (online or off); marketing; dealing with clients; working with printers, photographers, copywriters and other surrounding industries; pretty much anything to help a design business grow.

About Thomas Stephan
Thomas Stephan carries more than a decade of experience in non-profits of various sizes and venues, and has freelanced for the past 5 years in various creative areas including copywriting, web design, custom graphics for print and web and marketing. He has designed for TT Electronics, The Texas State Aquarium, The University of Texas Law School and Texas A&M University Corpus Christi, and has written for the Art Museum of South Texas, The University of Montana, Korby Imagery and the United States Navy.

Stephan current position is Director of Communications with the largest non-profit social service agency in the state of Texas, where he manages content on four websites, print design, marketing and public relations for seven satellite offices, three residential treatment centers and three retirement facilities, not including the identity and promotion of five annual fundraisers.

Thomas Stephan can be contacted at for any wordsmithing.

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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